Chris Yano is an entrepreneur, investor, business operator, and one of the home services industry’s most recognizable voices.
In 2008, Chris and his wife, Anna, co-founded the company that would become RYNO Strategic Solutions. What began as a small marketing business grew into a national digital marketing agency dedicated to helping HVAC, plumbing, electrical, roofing, and other home service companies generate leads, track performance, and build stronger businesses.
After nearly two decades of building RYNO, Chris stepped away from its day-to-day leadership to focus on his next chapter through The Yano Group. Today, he helps lead a portfolio of purpose-driven partnerships spanning home services, marketing, roofing, technology, and other growth-focused businesses. He is also a partner in Red Bird Roofing, giving him firsthand experience with the opportunities and challenges contractors face as they scale.
Chris brings that combination of marketing expertise and real-world operating experience to the Home Services VIP Room. Known for his direct questions, unfiltered opinions, and ability to get industry leaders talking honestly, Chris goes beyond polished success stories to uncover what is really happening inside today’s fastest-growing home service companies.
Each conversation gives contractors a seat in the room with accomplished owners, executives, investors, innovators, and industry leaders. The discussions cover the decisions that actually drive growth, including leadership, marketing, operations, profitability, company culture, acquisitions, technology, and the future of the trades.
Chris’s style is straightforward: no scripts, no masks, and no meaningless business talk. His goal is to create honest conversations that give home service professionals practical ideas, new perspectives, and a clearer understanding of what it takes to build a company that lasts.